This study aims The study of consumer satisfaction with the service restaurant KFC. Central West Gate. As well as to study the four aspects: product, price, promotion and marketing. And services The samples used in the study. Consumers who use the service restaurant KFC. Czech Central Branch Rd West Gate A total of 400 people used in the study. A five-level scale questionnaire about the statistical methods used to analyze data were percentage (Percentage) Average (Mean) and standard deviation (Standard Deviation)
The study found that most of the samples. More female than male In the 21-30 year old respondents, mainly students. 40.3 percent and 45.8 percent were single-level education. 41.3 percent The study on satisfaction with the service restaurant KFC. Major Czech Boston Cabral West Gate by classification, the fourth aspect of products ((x) ̅ = 4.28), consumers are deciding to come to the store's products are always fresh price. ((x) ̅ = 4.33), consumers are deciding to come to the store is a good value compared to the benefits. Marketing Promotion ((x) ̅ = 4.17), consumers are deciding to come to the store is to clarify information about the product clearly attractive. And services ((x) ̅ = 4.36), consumers are choosing to use the services in the list of food ordered. Accuracy requirements.
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