The social responsibility of business. Also known as the Corporate Care is occurring extensively throughout the world. Whether caused by internal affairs own conscience. Or external stakeholders are pushing. As a result, today's enterprises need to pay attention and to determine their role in the business activities with social responsibility component. (Bangkok, 2550)
Today the SR. Is very important in business operations due to the growth of any business that will come from the development of the organization and to be good in himself. The need to develop a good organization capabilities. It is committed to the sustainability of the business. The business concepts and theories that have been cultivated and transmitted to most organizations. Are developing a good organization. And increasing the ability to make a profit at all. But the concept of CSR's. The organization aims to provide a better organization. And stressed the importance to society. Including residents and businesses in the community where the business is located. And perform activities related to C SR. Grants give back to the community and create a positive image of business in the eyes of the public and business organizations in the community
in real estate is the same. Currently, Thailand has promoted the industrial sector over Oujda. Causing the expansion of the manufacturing sector. Causing dense concentrations of population, labor. Especially in Metropolitan The government is expanding the manufacturing sector into the Eastern Seaboard. Especially in Tambon Laem Chabang, Sriracha, Chonburi. This is an appropriate location. And Transport From the above Making many workers flock to Laem Chabang Municipality. So there is a need of temporary housing. Resulting in a shortage of housing as many
of the reasons mentioned above. The study, as the property development business in the area. Experience in project management, business investment motel in Laem Chabang Municipality for more than 10 years that interesting issues are not the only real estate development. But there must be conscious and aware of the importance of social responsibility, or CSR, with acquisitions. Since it is a major factor affecting the growth of the business. And is considered a good image of the business community and private sector organizations in the public eye. In terms of return to the community and society. And create a sense of pride unto the study
, the author is interested to study the experience of creating the social responsibility of business case studies Kantana apartments at Ban Na new Laem Chabang, Sriracha, Chonburi.
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