While the original innovation in the market by using original technology seems to be as easy as possible for the experiment and used this method, but the reverse is small-and medium-sized businesses because it may be seen as a neglected to invest in creating new innovations for new markets, apparently there is a possibility to succeed more. However, if you take the time to explore the market, we are already in possession of a customer and start developing products or things from the knowledge that we exist. The opportunity to fail would lower and have the opportunity to be successful.
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