The first IKEA in Japan coming into the store is too small. Consumers in Japan are not like goods to be assembled itself, thus causing a failure because of differences with local rivals of Mujirushi Ryohin (MU-JI) and. Prices in the local stores are inexpensive. Make IKEA fight, and there are also local brands that are already popular, consumers in Japan as consumers "qualitative" by high prices and items that are of the highest quality. By creating a mini showroom floor, divided into 2 rooms 70 which is designed as a small living area because of the differences of the people who use the same room. After the interview, people in the area would make it easy to see the shop know and very stylish. "It is very affordable.
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