If these people want to work together with the same aim, it is necessary to have some binding so that people walking across the Organization in the same way.
Therefore, if we want them to work together with the same aim, it is necessary to have a sense something. So that the whole organization moving in the same way.
If you want these people to work together with the same goal, all we need is some things based on induction To the whole enterprise walk in the same way.