Development of the brand, there is a difference from competitors, and can be remembered as a major feature the core value of a product that reflects the quality of the Virgin brand.
Developing the brand to differentiate from competitors and can be recognized as an important feature that the values of products that reflect the quality of the Virgin brand.
The development of the brand to have the difference from competitors and can be recognised as important features to the values of the products that reflect the quality of the Virgin brand