Promotion)A positive side effect-A stable trading environment, and trust. Make the manufacturer is willing to invest in expanding production capacity, as well as to increase the marketing budget in order to build a reputation, and the coat of the product (Brand) to a known and accepted throughout the world.-In some cases, it will be easy and economical size because the ads can be used as the same all over the world, such as the pep drink (Pepsi) use the same ads all over the world, simply modify the letters, and a transcript, with each country and Sri mawonmo (Moore Walls) using the packaging and display boards, the same price the whole Asia. Only modify the letters, with each country, etc. Negative side effects-Advertising is a matter of public. Want access to more villages, and people's.Delicate in the culture, so that the advertising is the same all over the world. Consider appropriate to the culture, otherwise it may affect the image of the item, such as a version of a low-waist jeans ads of some brand manufacturers who use male-female teen show wearing the buttocks and the show expressing similar stance styles include sexual activity. In the United States, countries may be accepted and considered as normal, but when the same piece of advertising for the country in Thailand may be opposition from consumers, because contrary to the principle of culture and morality of the country, Thailand, etc.
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