The current economy has been growing more and more, including major business groups and retail that occurred within the country. With the continuous development to cater for the need to prepare prior to the ASEAN economic community where business is retailing group SME s business is important to the economy because it is a business that can create jobs. Create added value and include foreign currency savings by selling to reduce fuel imports from abroad. Therefore, Researchers are studying the impact of risk management effectiveness that affect operations in preparation for the first entry into the ASEAN Economic Community of businesses, SMEs in the retail group, Bangkok, by collecting data from people who are involved in the operation SME s. In the retail group, Bangkok The number of people with 330 queries as a tool. Statistics that are used to analyze data, including T-test, F-test (ANOVA) correlation analysis, multiples. The research results showed that the majority of retail business group is a Thai person's characteristics. Business model the partnership with opinions about the effectiveness of risk management, rather than individual format. SMEs, business retailer whose registered capital in the period of the operation and the number of employees on different. Affect the overall effectiveness of risk management, risk identification, risk assessment, risk management, and the evaluation and reporting varies according to the capital but in the period of the operation and the number of employees on different.Does not affect the risk management purposes. Best business model, operations, the partnership has a comment about the operation, rather than individual format. SMEs, business retailer whose registered capital and how long it will take to perform different tasks. Affect of different operations. Whether it is the client-side processes within an organization to learn and develop financial but SMEs, business retailer that has a different number of employees does not affect operation. When considering the relationship between the efficiency of the overall risk management of the business, SMEs can affect operation. Relationships are statistical significance level 0.01 indicate that if an effective risk management business, will result in a more efficient operation accordingly. But, if the risk management business, there are no performance may result in a performance with the subsequent failure.
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