Theories about the satisfaction Kotler and Armstrong (2002) reported that human behavior occurs must have incentives (motive) or driven (drive) as demand pressure until large enough to motivate the individual behavior to respond. meet their needs This needs not be the same. Certain requirements as to the biological (biological) arising from a state of tension such as hunger, thirst, or some hardship. The psychological needs (Psychological) caused by the need for recognition. (Recognition) praise (esteem) or proprietary (belonging) to the majority may not be enough to motivate a person to act in that time. Incentives to become When stimulated sufficiently that tension.
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