Allegiance arena is about relationships with customers in the long term, for that is all business with the same product and offer new products as they are released. This is of course particularly important for companies like software companies that offer subscription or annual maintenance plan. To increase loyalty, reduce churn, which has a significant impact on total revenue and profits, it is much cheaper to retain existing customers than to find new ones. It is also important that we inform the customer who is in this step that is likely to be supported in the next phase, through the indicators in how they engage with content in this range, and then facilitates the next stage of their becoming public relations.
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