Despite that the technological advancement that continues to develop rapidly in the marketplace, participants
adopted a somewhat conservative view when selecting those that would be most commonplace from a list of 14
possible technology advances by 2020. The most commonly expected developments stated by 75% of respondents,
was ‘Live video streaming to remote participants’, a technology which is, to a large extent, available today. The
next expected developments included ‘a social network before, during and after events’ (70%) and ‘all event
content downloaded to our mobile phones’ at 64%. Despite the widespread excitement and abundance of
applications for smartphones such as the Apple iPhone, only 32% expected such technology to be commonly used
at events by 2020. Whilst most advanced and experiential technologies were not ranked as highly as individual
developments, there was strong support for their potential applications when discussed subsequently in scenarios
for personalization. These included ‘remote attendees participating as 3D holograms’ (33%), ‘every object has built-in intelligence and can interact with the people around it - e.g. chairs, walls, tables (17%) and ‘intelligent avatars
participating in virtual events on our behalf’ (15%).
Despite that the technological advancement that continues to develop rapidly in the marketplace, participants adopted a somewhat conservative view when selecting those that would be most commonplace from a list of 14 possible technology advances by 2020. The most commonly expected developments stated by 75% of respondents,was 'Live video streaming to remote participants', a technology which is, to a large extent, available today. The next expected developments included 'a social network before, during and after events' (70%) and 'all event content downloaded to our mobile phones' at 64%. Despite the widespread excitement and abundance of applications for smartphones such as the Apple iPhone, only 32% expected such technology to be commonly usedat events by 2020. Whilst most advanced and experiential technologies were not ranked as highly as individual developments, there was strong support for their potential applications when discussed subsequently in scenarios for personalization. These included 'remote attendees participating as 3D holograms' (33%), 'every object has built-in intelligence and can interact with the people around it - e.g. chairs, walls, tables (17%) and 'intelligent avatars participating in virtual events on our behalf' (15%).
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Despite that the Technological Advancement that Continues to Develop rapidly in the Marketplace, participants
adopted a somewhat Conservative View when selecting those that would be commonplace Most from a list of 14
possible Technology advances by 2020. The expected Developments Most commonly stated by 75% of Respondents. ,
was 'Live Video Streaming to Remote participants', which is a Technology, to a Large extent, available today. The
next expected Developments included 'a social Network before, during and after events' (70%) and 'all event
content Downloaded to Mobile Phones our' at 64%. Despite the widespread excitement and Abundance of
Applications for smartphones such as the Apple iPhone, only 32% expected to be commonly used such Technology
at events by 2020. Most whilst experiential and Advanced Technologies were not ranked as highly as individual
Developments, there was strong Support. Applications for their potential when discussed subsequently in scenarios
for Personalization. These included 'Remote attendees participating as 3D holograms' (33%), 'every Object has built-in Intelligence and Can INTERACT with the people Around it - eg Chairs, Walls, tables (17%) and' Intelligent avatars
participating in Virtual events. on our behalf '(15%).
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