AbstractThis research discusses the factors that affect consumer behavior of University students towards the restaurant and bakery and recognition, satisfaction and attitudes towards the image of products and bakery of P & S. To learn and study the real factors that can be modified and used to plan for the future to meet the needs of consumers, satisfied by means of a questionnaire distributed to explore in order to learn and know the real information from the study found that from.Total number of respondents, there were 400 students dining out of 392 people, mostly University students and Ph.d. student bakery section, people who are consecrated bakery has 374 people, factors that influence consumer behaviour towards the restaurant and bakery, which an important one at a time.Is in poor taste, and the respondent has satisfied the products of P & S? In the field of selling as much as possible and have satisfied the minimum price from a questionnaire to know the needs of consumers and the information obtained and improvement plan in the future to meet the needs of consumers, satisfied.Keywords: knowledge, attitude, consumer satisfaction.
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