Current strategies that H&M are mar

Current strategies that H&M are marketing to its consumer are through a mobile
marketing campaign to promote the latest collection. In doing this mobile marketing strategy
consumers receive SMS coupons, mobile banner ads placed on major portals and media sites.
H&M is using Mobiento to market this strategy and its sister company Adiento, which is an ad
network. This campaign was geared toward consumers in Sweden. H&M launched their fist
campaign in 2006 and is still continuing to use this channel to cover a wide range of consumers.
The main goal for this marketing technique is to promote the latest seasonal trends for that
particular season and to drive membership of the H&M Club. Consumers can sign up for this by
going to the website and entering in their mobile number (Butcher, 2009).

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Strategies that are current H & M are marketing to ITS Consumer Through a mobile
marketing campaign to Promote The latest Collection. In doing this mobile marketing strategy
Coupons Consumers receive SMS, mobile Banner ads Placed on Major Media Portals and Sites.
H & M is using this Mobiento to market strategy and ITS Adiento Sister Company, which is an Ad
Network. This campaign was geared toward consumers in Sweden. H & M launched their fist
campaign in 2,006th and is Still continuing to Use this Channel to Cover a Wide Range of Consumers.
The main Goal for this marketing Technique is to Promote The latest seasonal Trends for that
particular Season and to Drive membership of The H & M Club. Consumers Can Sign up for this by
Going to The Website and Entering in their mobile number (Butcher, 2 009).