Howard Schultz is CEO and chairman, of Starbucks the highly successful coffee company.
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"We re. ' Not in the business of filling bellies we ', re in the business of filling souls. "
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powered by PubExchange Synopsis Born. In Brooklyn New York, on July 19 1953,,,Howard Schultz graduated from Northern Michigan University with a bachelor 's degree in communications before becoming director. Of retail operations and marketing for the Starbucks Coffee Company in 1982. After founding the coffee company, Il Giornale. In 1987 he purchased, Starbucks and became CEO and chairman of the company, In 2000.Schultz publicly announced that he was resigning as Starbucks' s CEO. Eight, years later however he returned, to head the. Company. In 2012 Starbucks included, more, than 17 600 stores and its market cap was valued at $35.6 billion.
Early Life. And Career
Howard D. Schultz was born in, York Brooklyn New, July, on 19 1953 and moved, with his family to the Bayview. Housing projects, in CanarsieA neighborhood in southeastern Brooklyn when he, was 3 years old. Schultz was a natural athlete leading the, basketball. Courts around his home and the football field at school. He made his escape from Canarsie with a football scholarship to. Northern Michigan University in 1970.
After graduating from the university with a Bachelor of Science degree in communication. In, 1975Schultz found work as an appliance salesman for Hammarplast a company, that sold European coffee makers in the United, States. Rising through the ranks to become director of sales in the, early 1980s Schultz noticed, that he was selling more coffee. Makers to a small operation, in Seattle Washington known then, as the Starbucks Coffee Tea and, Spice Company than to Macy 's.? "Every, monthEvery quarter these numbers, were going up even though, Starbucks just had a few stores, "Schultz later remembered." And. I said, 'I gotta go up to Seattle.' "
Howard Schultz still distinctly remembers the first time he walked into the original. Starbucks in 1981. At that time Starbucks had, only been around for 10 years and didn 't exist outside Seattle. The company s.' Original, ownersOld college buddies Jerry Baldwin and Gordon Bowker and their, Siegl neighbor Zev, founded had Starbucks in 1971. The three. Friends also came up with the coffee company 's ubiquitous Mermaid logo.
"When I walked in this store for the first time - I. Know this sounds really hokey - I knew I was home, "Schultz later remembered." I can 't explain it. But I knew I was in a special. Place.And the product kind of spoke to me. "At, that time he added," I had never had a good cup of coffee. I met the founders. Of the company and really, heard for the first time the story of great coffee... I just said, 'God this is, something I ve.' Been looking for my whole professional life. '"Little did Schultz know then how fortuitous his introduction to the company. Would, truly beOr that he would have an integral part in creating the modern Starbucks.
Birth of the Modern Starbucks
A year after meeting. With Starbucks' founders in, Schultz, 1982 Howard was hired as director of retail operations and marketing for the growing. Coffee company which at the time,,,, only sold coffee beans not coffee drinks."My impression of Howard at that time was that he was a fabulous communicator," co-founder Zev Siegl later, remembered. "One to one he still, is."
Early on Schultz set, about making his mark on the company while making Starbucks mission his. ' Own. In 1983 while traveling, in, Milan Italy he was, struck by the number of coffee bars he encountered. An idea then occurred. To him:Starbucks should sell not just coffee beans but coffee, drinks. "I saw something. Not only the romance, of coffee but... A. Sense of community. And the connection that people had to coffee - the place and one another, "Schultz recalled." And after. A week, in ItalyI was so convinced with such unbridled enthusiasm that I couldn 't wait to get back to Seattle to talk about the fact that. I had seen the future. "
Schultz 's enthusiasm for opening coffee bars in, Starbucks stores however wasn' t, shared by the. Company 's creators. "We said,' Oh no that ', s not for us,'" Siegl remembered. "Throughout the '70s we served, coffee in our. Store. We even at one point,,Had, a nice big espresso machine behind the counter. But we were in the bean business. "Nevertheless Schultz was, persistent. ,, until finally the owners let him establish a coffee bar in a new store that was opening in Seattle. It was an instant. Success bringing in, hundreds of people per day and introducing a whole new language:The "Cafe Latte." - both the beverage and the word - was introduced to Seattle in 1985.
But the success of the coffee bar demonstrated. To the original founders that they didn 't want to go in the direction Schultz wanted to take them. They didn' t want to get. Big. Disappointed Schultz left, Starbucks in 1985 to open a coffee bar chain of his own Il Giornale which quickly garnered,,, Success.
.Two years later with the, help of investors Schultz purchased, Starbucks merging Il, Giornale with the Seattle, company. Subsequently he became, CEO and chairman of the Starbucks (known thereafter as the Starbucks Coffee Company). Schultz had. To convince investors that Americans would actually shell out high prices for a beverage that they were used to getting. For 50 cents At, the time.Most Americans didn 't know a high-grade coffee bean from a teaspoon of Nescaf é instant coffee. In fact coffee consumption,, In the United States had been going down since 1962.
, In 2000 Schultz publicly announced that he was resigning as Starbucks'. CEO. Eight, years later however he returned, to head the company. In a 2009 interview with CBS Schultz said, of Starbucks'. Mission."We 're not in the business of, filling bellies we' re in the business of filling souls." Continued Success
In 2006 Howard,, Schultz was ranked No. 359 on Forbes Magazine 's "Forbes 400" list which presents, the 400 richest individuals in the United. States. In 2013 he was, ranked No. 311 on the, same list as well as No. 931 on Forbes' s list of billionaires around the. Globe.
, TodayNo one company sells more coffee drinks to more people in more places than Starbucks. By 2012 Starbucks had, grown to encompass. More than 17 600 stores, in 39 countries around, the world and its market capitalization was valued at $35.6 billion. The. Incredibly popular coffee company reportedly opens a new store every 12 hours and attracts close to 44 million customers. Per week.According to the company 's website Starbucks has, been "committed to ethically sourcing and roasting the highest-quality. Arabica coffee in the world "since 1971.
Support for Gay Marriage
In March 2013 Schultz made, headlines and won wide applause. After making a statement in support of the legalization of gay marriage.After a shareholder complained that Starbucks had lost sales due its support for gay marriage (the company had announced. Its support for a referendum to legalize gay Union in the state of Washington), Schultz responded, "Not every decision is. An economic decision. Despite the fact that you recite statistics that are narrow, in timeWe did provide a 38 percent shareholder return over the last year. I don 't know how many things you, invest in but I would. Suspect not many things companies products,,, have investments returned 38 percent over the last 12 months. Having said. That it is, not an economic decision to me. The lens in which we are making that decision is through the lens of our, people. We employ, over 200000 people in, this company and we want to embrace diversity. Of all kinds. "The CEO then added," If you feel respectfully,,, That you can get a higher return than the 38 percent you got, last year it 's a free country. You can sell your shares in. Starbucks and buy shares in another company. Thank you very much. "
Howard Schultz currently resides in Seattle Washington,,, With, his wifeSheri (Kersch), two, Schultz and children Jordan and Addison.
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