The opportunity is to offer society in addition to the hotel, for example, when there are various important festivals for tourists is the city which is situated in the town centre, and is of interest to tourists.
Opportunity is to reach out to the hotel from the outside, such as when the festival is important for travelers or resort hotel, which is located in downtown and is of interest to tourists.
The opportunity is to extend from the society to the hotel, such as when the festival it is important for tourist accommodation. The hotel, which the hotel is in downtown and is of interest to tourists.