It is the view of the consumer. The elements of the "value brand", both concepts are similar, which, when taken together, will merge the concept of the "value brand" more perfect.
A view of the consumer Elements "Brand equity", the two concepts are very similar, which when combined would have the side. "Brand value" is even more perfect.
A consumer perspective. The elements of "brand value." The two concepts are similar, which, when taken together will append the concept of "brand equity." the more perfect.