He had seen his father's family's business as a founder is falling pattern. After that, in the year 1953, he acquired News Limited in South Australia and only within a period of 2 years he can revitalize your business and make a profit has increased 2 times. He bought a TV media, publications, and Media Affairs, much like the 20th Century-Fox,New York Magazine, then he also bought TV Guide, which includes venture with Harper Collins Publishers and almost bankrupt again in 1990, just because one small bank could not release loans to him. Therefore, I think that he is a leader of Behavioral theory based Theories.
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