Abstract
.The purpose of this research was to study the factors affecting the service behavior, restaurants fast-food through online system.In Bangkok, the 400 people
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.The instrument is were analyzed by frequency, percentage, average, standard deviation, and factor analysis. (Factor Analysis) showed thatIt is the 5 factors, service quality, product promotion, corporate image and the price, it was found that the 5 explain the variance of variable 54.825% results from this study can be used as a guideline for the improvement and development of quality products and services on the website of the fast-food restaurant to efficiently and meet the needs of the consumers
.Key words: fast-food restaurant, the system online, factor analysis.
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