This article aims to review and influence factors research communication by word of mouth, and image recognition, which affect the intended purchase by causal factors at study affect the intended purchase of consumer products in the countries of Thailand, to the performance of the business.This article. Researchers used a total of 40 review articles from ebsco databases emerald UMI. KEYWORDSPurchase intention, Word of Mouth,BrandImage,Perceive
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