Social media
Social media is the social interaction among people in which they create share or exchange information,,, Ideas and, pictures / videos in virtual communities and networks. [] Andreas 1 Kaplan and Michael Haenlein define social media. As "a group of Internet-based applications that build on the ideological and technological foundations of, Web 2.0And that allow the creation and exchange of user-generated content. "[], 2 Furthermore social media depend on mobile and. Web-based technologies to create highly interactive platforms through which individuals and communities share co-create,,, Discuss and modify, user-generated content. They introduce substantial and pervasive changes to communication, between organizations. Communities.And individuals. [] These 3 changes are the focus of the emerging field of technoself studies.
Diagram depicting the many. Different types of social media
Social media is different from traditional or industrial media in, many ways including. Quality, [] reach frequency 4,,,, usability immediacy and permanence. [] There 5 are many effects that stem from Internet, usage. According, to NielsenInternet users continue to spend more time with social media sites than any other type of site. At the, same time the. Total time spent on social media in the U.S. Across PC and mobile devices increased by 99 percent to 121 billion minutes. In July 2012 compared to 66 billion minutes in July 2011. [] For contributors content, 6The benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing. In career opportunities and monetary income as discussed, in Tang Gu and,, Whinston (2012). [7]
Geocities created in 1994 was,,, One of the first social media sites. The concept was for users to create their, own websitesCharacterized by one of six "cities" that were known for certain characteristics. [8]
Today there are, many other social. Media sites that are extremely popular. In 2014 the largest, social network is reported as being Facebook. Other popular. Networks, are Twitter Instagram LinkedIn and, Pinterest. [] These 9 sites also allow people to stay in contact whether it,, Is through pictures or writing.
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